Turf Club

Creative Direction | Visual Storytelling

A local landmark in Twin Falls, ID,  reimagined and rebranded as a swanky steakhouse, and speakeasy destination.

Deliverables:

● Concept an overarching creative direction for the new construction

● Develop Brand Kit and Brand Book Suite

● Website Development and Engaging Social Media Presence

● Creative Content (2 Season Docuseries, Reels, Photo and Video Content)

● Design and produce all restaurant collateral (Menus, Napkins, Coasters etc.)

● Run SEO and Dynamic Digital Marketing Strategies (Email Marketing, Newsletters etc.)

● Out of Home Marketing (Mailers, Billboards, Print)

Project Manager: Samantha Hanlin | Photo: Thomas Teal | Video: Matt Tomac | Photo Assist: Nathaniel Perales | SEO: Daniel Winiger | Graphic Design: Zack Custer & Maddy Pease | Brand Strategist: McKenzie Phelan | Web Design: Spacetype

Valuable Lessons:

  • How to weave a brand narrative through the right marketing touchpoints.

  • How to dive into client materials and craft something that excites everyone.

  • The importance of direct, actionable communication with the creative team, especially when the clock is ticking.

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Haikumi